This project focused on developing an airline brand from the ground up, including defining its identity and target audience. The work involved creating a cohesive brand system and designing visual elements that reflect the airline’s concept and overall customer experience.

Jetson is an airline brand inspired by mid-century modern design and retro futurism, reimagined with a modern appeal. The concept blends nostalgic, space-age aesthetics with clean, contemporary visuals to create a distinctive and forward-thinking identity. The brand focuses on delivering a cohesive experience that feels both playful and refined, capturing travel as optimistic and elevated.